Choosing the best products to sell in your barbershop is an important step to boost your revenue and add value for your clients. Here’s a detailed approach on how to make the best choices:

1. Understand Your Clientele

Analyze Demographics: Consider the age, gender, hair type, and style preferences of your clients.

Ask for Feedback: Have casual conversations or surveys about what products your customers use at home or wish you carried.

2. Research Popular and Trusted Brands

Quality Over Quantity: Select reputable brands known for barbershop-quality products, such as Slick Gorilla, Oilcan and Reuzel.

Check Reviews: Read online reviews and ask industry peers for recommendations.

Stay Current: Keep an eye on emerging brands or new trends in men’s grooming.

3. Test Products Yourself

Try Before You Stock:Use products during services to evaluate performance and gauge client reactions.

Staff Opinions Matter: Ask your barbers for feedback since they know what works best on different hair types.

4. Offer a Range of Essentials

Start Basic: Focus on core products such as pomades, gels, shampoos, conditioners, and beard oils.

Complement Services: Stock items you use in the shop and that clients often ask about (e.g., finishing sprays, aftershaves, styling tools).

Consider Add-ons: Offer upsell items like hairbrushes, combs, and travel-size kits.

5. Evaluate Profitability and Supplier Terms

Understand Margins: Compare wholesale and retail prices to calculate profit potential.

Negotiate Deals: Look for suppliers offering discounts, samples, or promotional materials.

Low Minimum Orders: Opt for suppliers that allow small orders to avoid overstocking.

6. Utilize Attractive Display and Promotion

Create a Retail Space: Dedicate a section for product display that’s neat and inviting.

Educate Clients: Use signage or demonstrations to show the benefits of products.

Bundle Offers: Create package deals to encourage multiple purchases.

By following these steps, you can curate a selection of high-quality, desirable products that meet your clients’ needs and help grow your business. If you need help identifying specific products or brands for your shop, just let me know your clientele’s profile, and I can provide a tailored list!