Step 2: Apply evenly to dry, unwashed hair. do not massage the product into the scalp. after 25-30 minutes, check progress. If your hair has risen to a light blonde continue to step 3. If not leave bleach on for a further 10-15 minutes, then continue to step 3. bleach may result in a tingling sensation to scalp*

Step 3: Wash entire hair with warm water, ensuring all excess bleach is removed from hair. We recommend using slick gorilla no yellow shampoo for best results. To maintain your blonde, continue to use the no yellow shampoo.